What are the indicators that a domain redirect is hurting your primary site SEO ranking?

Question

I bought an old domain with high traffic and pointed a 301 redirect to my new blog layout. However, my search impressions dropped. How do I analyze if the old domain had a toxic spam score history?

RankDoctor · Answer

Check Google Search Console for any sudden manual actions or security flags. Use backlink analysis tools to inspect the old domain's anchor text distributions; if it contains heavy pharmaceutical or gambling spam, it will pass toxic equity to your new site.

What are the indicators that a domain redirect is hurting your primary site SEO ranking?

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