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What is the difference between a vector image file and a standard raster pixel graphic?

When creating a logo template for a new web portal brand, why must a professional designer build the asset inside Illustrator as an SVG instead of a PNG?

design graphics ui
U
UX_Designer
asked 1mo ago · 10 rep

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Raster files (PNG, JPEG) are made of a fixed grid of colored pixels that distort when magnified. Vector files (SVG, EPS) use mathematical formulas, allowing infinite scaling without loss.

P
PixelPerfect answered 1mo ago

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